SKILL  KNOWLEDGE  SAFETY

PUACOM005B - Foster a positive organisational image in the community

Description

 This unit covers the competency to enable effective two-way communication with the community, and to promote a positive public image

Pre Requisites

 PUATEA004C Work effectively in a public safety organisation (Fire specific)

Application

The application of this unit in the workplace - the environments, complexities and situations involved - will be written during Phase II of the Review of the PUA00 Public Safety Training Package.

This text will be useful for the purposes of job descriptions, recruitment advice or job analysis; where possible, it will not be too job specific to allow other industries to import it into other Training Packages, where feasible.

Performance Criteria
1. Promote the organisation in the community    
1.1 Community requests for information or participation are responded to in accordance with the organisation's policies and procedures
1.2 Opportunities to explain and promote the organisation's activities are acted on to promote community recognition and support
1.3 Non-routine requests for information are referred to an appropriate person

2. Represent the organisation in the community    
2.1 The organisation's position on particular issues is represented in a way which acknowledges community concerns and promotes community awareness
2.2 Communication and presentation to the public enhances the organisation's public image

3. Advise and involve the community in public safety activities    
3.1 The community is advised of a range of prevention and mitigation techniques
3.2 Community members are informed and skilled to implement prevention and mitigation activities
3.3 Community is assisted to initiate, develop and conduct prevention and mitigation techniques addressing their own particular needs

Required Skills & Knowledge

 Required Skills
  •     No required skills

Required Knowledge
  •     a range of presentation strategies and techniques
  •     communicating with wide variety of people
  •     evaluating activities
  •     interpreting comments
  •     legislative responsibilities relevant to provision of information
  •     listening to questions
  •     organisation policy relevant to provision of advice
  •     organisation's position on current issues
  •     relevant recording procedures

Range Statement

Information may include  

  • how to participate
  • publicity material
  • contact information
  • prevention and mitigation strategies


Community may include    

  • local community
  • business community including a range of ages and persons from culturally and linguistically diverse backgrounds
  • people with a disability


Opportunities to promote may include    

  • answering general enquiries
  • presentations at community group gatherings
  • special interest forums
  • other organisation forums
  • community events and festivals
  • participating in conferences
  • representing organisation on associations and committees
  • school visits
  • Special promotions may include    career promotions
  • local shows
  • marches and ceremonies
  • organisation specific weeks and regular state/national events eg fire awareness week
  • bluey day
  • shopping mall promotions

Appropriate person may include    

  • more senior personnel
  • personnel with specific expertise
  • community liaison officer
  • other organisation
  • bilingual


Response may include    

  • referral
  • provide action
  • details of where to access further information

Prevention and mitigation techniques may include    
  • dances
  • school/community group visitations/presentations
  • station open days
  • Police Citizens Clubs
  • specific co-operative arrangements with community groups
  • business owners
  • shopping centres/malls
  • etc, and should focus on local community safety issues and the fostering of closer linkages/partnership with policy

Evidence Guide

Critical aspects for assessment and evidence required to demonstrate competency in this unit   

It is essential for this unit that competence be demonstrate in ability to provide advice on prevention and mitigation techniques in a way that acknowledges community concerns

Consistency in performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of and specific resources for assessment    
Context of assessment
On the job or in a simulated work environment

Specific resources for assessment
Access to promotional/informational material

Guidance information for assessment     

Information that will assist or guide assessment will be written during Phase II of the Review of the PUA00 Public Safety Training Package.

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